
6 min read
The cookie banner on your website is probably blocking the wrong thing
The UK rules changed in February. Most small business banners now hold back the analytics you rely on and wave the advertising tags straight through.
Insights
Occasional writing from the practice — what we see going wrong, what we would do about it, and the reasoning behind it. No listicles.

The UK rules changed in February. Most small business banners now hold back the analytics you rely on and wave the advertising tags straight through.

Most first meetings are a sales call wearing a discovery hat. Here is what a useful one covers instead, and the three answers worth listening for.
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