Websites
What a website costs here, and what moves the number.
Three ways to build, one care plan underneath all of them. Every figure on this page is a starting point — you get a quote in writing, against your scope, before any work begins.
Builds from £4,500. Care plans from £65 a month.
Building it
Three ways to build.
The difference between these is not how many pages you get. It is how much of the thinking happens before anyone writes code, and how many complete answers you get to choose between.
Foundation
From £4,500
One design route
A business that needs a credible, fast, findable site — and needs it this quarter.
One design route, presented as finished pages rather than a mood board. You supply the words and we shape them. Everything a small site needs to be taken seriously, and nothing it does not.
- Up to five page templates
- Your words, edited and structured
- Editable content, no plugin sprawl
- Thirty days of changes after launch
Signature
From £7,500
One design route, plus a prototype
When the website is the main way people decide about you.
One route taken all the way: every template designed, then built as a prototype you can click through on your own phone before production code is written. We write the copy from an interview rather than asking you to write it.
- Up to ten page templates
- Copy written from a 90-minute interview
- Motion designed per section, not bolted on
- Audited to WCAG 2.2 AA, statement published
- Ninety days of changes after launch
Flagship
From £12,000
Two or three complete routes
When the site has to be visibly better than everyone else’s in your category.
Opens with the prototype stage: two or three complete design routes, genuinely different answers to the same brief, each one clickable. You choose one in front of the work rather than in front of a description of it. Everything after that is built to what you chose.
- Two or three complete design routes
- Discovery, interviews and a competitor teardown
- Art direction, or illustration drawn for you
- A performance budget enforced in the build pipeline
- Six months of iteration included
Every price on this page is a starting point. Your quote is written against your scope, and it does not move unless the scope does.
Built and live
Two of these, built.
Both live, both ours, both still looked after. Click either one and judge it — on a page like this, that is the only proof worth anything.
NG Bespoke
Bespoke kitchens, bedrooms and bathrooms in Cheshire. A photography-led site for a business whose product has to be seen before it can be sold.
Visit the site →
Opus Accountancy
Our sister practice. A serif headline over a deep navy field, with the fee, the founding year and the ICAEW registration all answered above the fold.
Visit the site →
The prototype stage
Two or three answers to the same brief. You pick one.
The usual way is one design, defended. On a Flagship build we draw two or three complete routes instead — different structure, different typography, different colour, different motion — and build each as something you can click through. Choosing between finished things is a different act from approving a single option, and it is the part clients tell us changed the outcome.
Editorial
Asymmetric and long-form, led by photography. Reads like a magazine and closes like a salesperson.
Typographic
Quiet and centred, almost no imagery. Everything carried by type, weight and space.
Systematic
Dense and gridded, closer to a product than a brochure. For a reader who came to compare.
Those three are an illustration of the idea, not a menu. Yours are drawn for your brief, and one of them usually surprises everyone.
Talk about a Flagship build →Side by side
Every line, in full.
No ticks. Each row says what you actually get at each level, including the rows where the answer is that it is quoted separately.
| What it covers | FoundationFrom £4,500 | SignatureFrom £7,500 | FlagshipFrom £12,000 |
|---|---|---|---|
| Design | |||
| Design routes | Foundation · £4,500One route, presented as finished pages | Signature · £7,500One route, plus a prototype you can click through | Flagship · £12,000Two or three complete routes, each one clickable |
| Page templates | FoundationUp to five | SignatureUp to ten | FlagshipAs many as the brief needs |
| Rounds of refinement | FoundationTwo | SignatureThree | FlagshipUntil the chosen route is right |
| Motion and interaction | FoundationConsidered transitions, nothing gratuitous | SignatureMotion designed section by section | FlagshipBespoke motion, with canvas or WebGL where it earns its weight |
| Art direction | FoundationWe work with the assets you already have | SignatureDirection for the imagery you commission | FlagshipA shoot directed, or illustration and diagrams drawn for you |
| Words and pictures | |||
| Copy | Foundation · £4,500You supply it; we edit, cut and structure it | Signature · £7,500We write it, from a 90-minute interview | Flagship · £12,000Written throughout, including search landing pages |
| Imagery | FoundationYour photography, prepared and optimised | SignatureYour photography, plus diagrams we draw | FlagshipCommissioned, directed and art-worked |
| Build | |||
| Content editing | Foundation · £4,500Named editable regions, so nothing can be broken by accident | Signature · £7,500A full CMS, with a live training session | Flagship · £12,000A full CMS with roles, drafts and an approval step |
| Integrations | FoundationForms to email, calendar and map links | SignatureCRM, mailing list and payment links | FlagshipBespoke systems, APIs and single sign-on |
| Languages | FoundationOne | SignatureOne; a second is quoted separately | FlagshipBilingual, with the typography of both done properly |
| Found and measured | |||
| Technical SEO | Foundation · £4,500Sitemap, schema, canonicals and redirects from the old site | Signature · £7,500That, plus content architecture and internal linking | Flagship · £12,000That, plus local pages and entity markup across the whole site |
| Search copy | FoundationTitles and descriptions written for every page | SignatureKeyword research first, then copy written against it | FlagshipA search plan, with the landing pages built to serve it |
| Analytics | FoundationGA4 and consent, configured and then checked | SignatureGA4, Tag Manager and conversion tracking | FlagshipServer-side tagging where it is warranted, plus dashboards |
| Standards | |||
| Accessibility | Foundation · £4,500Built to WCAG 2.2 AA | Signature · £7,500Built to AA, audited, and the statement published | Flagship · £12,000Built to AA, audited, and re-tested three months after launch |
| Speed | FoundationUnder a second to first paint on a 4G connection | SignatureA performance budget, measured and signed off at handover | FlagshipA budget enforced in the build pipeline, so it cannot quietly slip |
| After launch | |||
| Changes after launch | Foundation · £4,500Thirty days | Signature · £7,500Ninety days | Flagship · £12,000Six months, with a working session each month |
| Handover | FoundationA recorded walkthrough of the site and its accounts | SignatureA live training session, recorded for whoever joins later | FlagshipTraining for the team, plus written runbooks |
| Typical timeline | Foundation4–6 weeks | Signature6–10 weeks | Flagship10–16 weeks |
| Foundation£4,500Scope this → | Signature£7,500Scope this → | Flagship£12,000Scope this → | |
Keeping it
Hosting and maintenance, as one monthly figure.
The hosting is inside the plan, not beside it. There is nothing else to buy to keep the site online, fast and patched.
Essential
From £65 per month
A site that should stay up, stay patched and stay quiet.
UK hosting, nightly off-site backups, monitoring that wakes us rather than you, and half an hour of changes a month.
Managed
Our recommendationFrom £145 per month
A site that earns its keep and gets edited.
Everything in Essential, on a permanent staging site, with hourly backups, two hours of changes a month and a quarterly review.
Partner
From £325 per month
A site that is the business’s main sales channel.
Everything in Managed, with five hours a month of improvement rather than maintenance, a four-hour response, and a roadmap you keep.
What each plan covers.
| What it covers | EssentialFrom £65 per month | ManagedFrom £145 per month | PartnerFrom £325 per month |
|---|---|---|---|
| Hosting | |||
| Where it runs | Essential · £65A UK data centre, on our managed platform | Managed · £145The same, with more headroom and a CDN in front | Partner · £325Sized to your traffic, and re-sized when it changes |
| Certificates and DNS | EssentialIssued and renewed automatically; we watch the expiry | ManagedThat, plus DNS held here and changed on request | PartnerThat, plus mail deliverability records kept correct |
| Staging site | EssentialChanges go to a preview link before they go live | ManagedA permanent staging site that mirrors production | PartnerStaging, plus a sandbox for testing integrations |
| Safety | |||
| Backups | Essential · £65Nightly, off-site, kept for thirty days | Managed · £145Hourly, off-site, kept for ninety days | Partner · £325Hourly, off-site, kept for a year |
| Restores | EssentialTested twice a year, and you get the evidence | ManagedTested every quarter | PartnerTested every quarter, and after any significant change |
| Patching | EssentialMonthly, in a scheduled window | ManagedFortnightly, and same-day for anything critical | PartnerContinuous, with critical patches inside four hours |
| Security watch | EssentialUptime and certificate monitoring, with real alerting | ManagedThat, plus vulnerability scanning and dependency advisories | PartnerThat, plus an annual review of the whole stack |
| Changes | |||
| Change time included | Essential · £65Thirty minutes a month | Managed · £145Two hours a month, rolling over one month | Partner · £325Five hours a month, rolling over one quarter |
| We come back to you | EssentialNext working day | ManagedSame working day | PartnerWithin four working hours |
| Who you deal with | EssentialThe support address, answered by the people who built it | ManagedA named contact | PartnerThe senior who built the site |
| Reporting | |||
| Monthly note | Essential · £65Uptime, what was patched, what changed | Managed · £145That, plus traffic and what visitors actually did | Partner · £325That, plus search position and conversion, with what to do next |
| Speed watched | EssentialChecked at each patch window | ManagedCore Web Vitals reported every month | PartnerBudget alerts, and regressions fixed inside the plan |
| Review call | EssentialOnce a year, if you want one | ManagedEvery quarter, forty-five minutes | PartnerEvery quarter, against a roadmap you keep |
| Essential£65Ask about this plan → | Managed£145Ask about this plan → | Partner£325Ask about this plan → | |
These plans cover one website. Servers, mail, identity and the rest of a business’s infrastructure are a separate engagement — see the band at the foot of this page.
What moves the price
The things that change the number.
Nothing here is compulsory and nothing here is a surprise. If your brief needs one of these, it is in the written quote before you agree to anything.
An extra page template
From £450 each
Not another page — another shape of page. More pages on a template you already have cost nothing.
Copy for a page we did not scope
From £150 each
Written, edited and set. Priced per page because that is how it actually arrives.
Bringing an old site’s content across
From £600
Pages, posts and images moved and re-set, with every old URL redirected so you keep the rankings.
A directed shoot day
From £950
A photographer briefed and directed on the day, so the pictures fit the design rather than the design bending round the pictures.
An accessibility audit and statement
From £1,200
On an existing site, ours or anyone else’s. Findings ranked by who it actually stops, not by rule number.
Booking or payments, wired in
From £1,800
A real booking flow or checkout, connected to what you already use for the diary or the money.
A second language, done properly
From £2,200
Transcreation rather than machine translation, and the typography rules that go with the script. Anything less is worse than one language.
A brand identity to build against
From £2,800
Mark, palette, type and the rules for using them. Worth doing first if what you have was drawn in a hurry.
Selling things
From £3,500
Catalogue, checkout, tax and shipping, and the reporting to tell you which products are carrying the rest.
An ongoing search programme
From £750 per month
The work that happens after launch to make the site rank. A separate engagement with its own service page.
Read about this service →
Whatever you spend
Four things that do not vary by tier.
- Hosted in the UK
- UK data centres and UK data, on every care plan, with the paperwork to prove it.
- Consent that actually works
- A banner that blocks before it asks, Consent Mode wired correctly, and a cookie policy that matches what the site really does.
- A senior contact
- The person you talk to is the person doing the work. There is no account layer between you and the build.
- A written quote first
- Scope, price and dates in writing before anything starts, so nothing on the invoice is new information.
How the money works
Three payments, and no theatre in between.
- 40%
To start
Scope agreed, dates booked, discovery begins.
- 30%
At design sign-off
You have seen and approved the route you are getting.
- 30%
At launch
The site is live, the accounts are in your name, and it is yours.
Every price on this page is a starting point. Your quote is written against your scope, and it does not move unless the scope does.
Change your mind mid-build and we re-quote it in writing before doing it. Small things we absorb; we will tell you which is which.
The care plan starts the month after launch, and the first month is on us.
Thirty days’ notice to leave a care plan, and you take the code, the domain and the accounts with you.
Alongside this
Three things this page is not.
A care plan looks after one website. These cover the rest, and they are priced differently because they are different work.
Hosting & Infrastructure
Servers, mail, identity and backups for the whole business — not just the website.
From £120 per monthRead more →
A technology retainer
A named senior contact for everything technical, month to month, across all of it.
From £950 per monthRead more →
A consultancy day
Architecture, supplier choice, or a second opinion before you commit to anything at all.
From £850 per dayRead more →
Tell us what the site has to do. We will tell you which of these it is.
Twenty minutes on the phone is usually enough to place you on this page. If it turns out you need less than the entry tier, we will say so.